As we look at images, we automatically identify, organize and interpret the presented sensory information in order to give meaning to what is being seen. The act of perceiving is not a passive physical stimulation of the optical nerves, it’s also affected by learning, memory and expectation. From the screen to our eyes, through the neuronal system, images become concepts:

abstract ideas, mental symbols, representations, entities that exists in our brains and help us to categorize, build up memory, make decisions, learn, etc. “Perceptions, conceptions, inceptions and other mysterious frames” presents a specially curated set of visual pieces with the ability to motivate our creative awareness. They are willing to enter your dreams and wider, or even break up, previously constructed conceptions. Are you ready towatch?