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Highly critical of cinema’s dependency on the written word, Greenaway suggests that Western culture lacks visual literacy. He is openly critical of Hollywood’s reliance on storytelling - candidly criticising the umbilical attachment of the cinema to the bookshop.

▷when Ken Russell was interviewed about why have chosen for MTV, he justified by making a prognosis on the feature films of the 21st century that in his opinion won't be longer than 15 minutes. if it did not finally happen with films it did so with our festival videos, where we apply that criterion..

as the famous statement of Nam June Paik goes "video is time". we also know from the cultural critic, Fredric Jameson, that postmodernism is more obsessed with space than time, still he considers video art the most authentic form of the era that is also called 'high tech society'.

contemporary film theory argues with one of the dominant trends, namely with the resurrection of the vaudeville that narrative film is not the essential form of film making, but rather the result of a power structure that is (also) issue to market considerations. according to the theorist of vaudeville, the emergence of new media leads to the revival of the attraction-poetics that has been repressed by the narrative film ever since.

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